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My client ran a small shop of unique antiques and collectibles. While wanting to maintain the vintage appeal in her existing logo, she needed something that felt a bit more fresh and versatile. It needed to fit well on shabby-chic white headboard she had in the shop, in addition to other signage and her anticipated web presence. She wanted to keep the carousel concept and generally the same colour scheme from her original design (second image), but the new design needed to be more open and readable. The new, winning logo is the first image seen here.