Nostalgic Candy Store Logo Revision

The nostalgic candy and chocolate shop, Into Chocolate, has been my client for many years. Their awesome original logo was designed by someone else but I have tweaked it over time for them. In 2022, it was time for a bigger facelift. They wanted the stripes and oval shape removed, but I had to find a way to balance the rest of the text around the flowy "Chocolate" letters.